Marketing agencies are alike in one;
ironic aspect they all claim to be different.
At Stewardship Marketing Services,
our office is virtual and the difference is real.
The old agency model was for a different time,
and that time is past! Time was that ad agencies were temples of creativity, prosperity and cool. It made sense for a time when face-to-face meant in the same place. But really who has the time for meetings âat the agencyâ these days? And whoâs paying for that gorgeousÂ space?
A discount agency?
Itâs the most common client complaint â the bait and switch. Theyâre pitched by the A-Team but get an inexperienced B-Team for the day-to-day. Why? Clients with todayâs budgets canât afford the A-Team, and the reason is simple. Around 50Â¢ of every dollar of agency fees is sucked up to maintain that impressive headquarters. You get what you pay forâ¦a hip, cool environment for your inexperienced team. Is that what you wanted?
The employees of SMS have an average of 18 years
â¦average! Weâre pros, the kind of workers who can mother and market effectively in the same space. Our clients are better for it; our product is better for it; and our families are better for it. And you get an A-Team every day at the hourly rate youâre used to paying for the B-Team.
Budget and Brand Stewardship
Stewardship is an “old-fashioned” word, but not an old-fashioned concept for us. As a strategic marketing communications firm, our clients entrust us with their treasure â their budgets, brands and reputations â with the expectation that we will safeguard them, manage them and increase their value! At SMS we treat our clientsâ businesses as our own with a fiduciary responsibility to grow them responsibly.
In biology, symbiosis occurs when different species cooperate for each otherâs good. We believe strongly in the symbiosis of customer, client and agency. Businesses that focus on delivering outstanding value to their customers thrive and prosper, and client/agency partnerships built on responsibility, respect, integrity and trust produce exceptional rates of return on investment. At SMS our relationships with our employee partners and client partners are longâ¦so long we stopped wanting to talk about it. Suffice it to say, the employee partner team members have a professionalism and cohesion that our clients wish to invest in for the long term.
Relevancy of communication produces efficiency and brand value. In the near term it leads to campaigns that hit their return objectives. In the longer term, it produces increased brand value. Customers know that when they receive relevant, valuable communications, they are respected. That respect is returned via increased lifetime value and virality.
Respectful, relevant, well-planned communication campaigns hit their ROI target, leading to increased profitability growth. Profitability andÂ growth create freedom â to increase quality, to innovate, to enhance the lives of all stakeholders.
Through his 35 plus years of agency experience Jerry McRuer has always promoted the practice of immersive client focus. An agencyâs success is entirely dependent on creating successful campaigns for its clientsâ brands. At SMS weâre our clientsâ brandsâ biggest cheerleaders and most tireless advocates. It’s this client-centered philosophy that led Jerry to blow-up the traditional agency model with Stewardship Marketing Services. Clients donât need to pay for agency overhead, and in a digital world, professional employees donât need to waste their time commuting to an office. Creativity and a full-time service commitment donât punch a clock!
Prior to creating SMS, Jerry co-founded and led Direct Partners for 23 years, a highly-regarded California marketing agency that served such notable clients as M&M/Mars, Nissan, Sony Computer Entertainment, World Wrestling Entertainment, Mitsubishi Motors, Disney and many more.
The best part of the SMS model â weâre experienced professionals that build long-term client partnerships. Weâre not driven by the âbillable hour.â We take the time to do every job right. Why not start a conversation today? Give Jerry a call. He loves to talk about brands and how they can reach their full potential in the marketplace.
Iâm Jerry McRuer, President of Stewardship Marketing Services, and I want to hear about your business! I am an unabashed business metrics geek and I would love to hear about what makes your business tick â the measurements, the metrics and your efforts to improve them. I am delighted to get on the phone with you for a free hour of listening, learning, affirming and advising. Letâs set up a time.